Remember #TheDress? Brain scientists now see the internet meme as invaluable research tool

Published in The Independent on May 14, 2015

Internet memes: here today, gone tomorrow, replaced by whatever new comedy pet antics, political gaffes or celebrity hubris are tweeting up a storm by lunchtime.

Not so, however, The Dress. You remember #thedress – in February, a snap of a lacy frock appeared online that divided the population vehemently over what colour it was. Offices rang to the sound “black and blue!”, “white and gold!” Social media convulsed. We fretted that our perception of the world was wonky. Then science explained it was all a trick of the light, and we moved on. Well – some of us. Continue reading “Remember #TheDress? Brain scientists now see the internet meme as invaluable research tool”