Once upon a time, in the land of book publishing, a set of retailers ruled with great power: the supermarket was king, shaping British novel-buying tastes and making authors’ careers. By 2009, one-in-five books was being sold in supermarkets – often at a hefty discount that was tempting to consumers.

Continue reading “David Walliams, BookTok and ’embarrassing’ novels: The death of the supermarket book shelf”