Humble as it may be, the potato is a versatile vegetable. And it’s fair to say that its foodie potential has been thoroughly exploited by one Herefordshire farmer.
William Chase, whose parents were farmers themselves, began his career in potato trading before hitting on the idea of posh crisps – and so Tyrrells was born in 2002. The brand was a huge success, reconnecting snack foods with home-grown produce, and in 2008 William sold it for £30m. But he wasn’t done with spuds. Next up: potato vodka. Continue reading “The family behind the Tyrrells crisps has found a new use for potatoes – artisan vodka”